Working with the esteemed wax fabric house, we created a series of expressive looks inspired by the merchants of Central and West Africa for the brand’s latest advertising campaign. Beginning with the heritage printed fabrics we worked on designs to bring a celebratory, festive feel to the essence of the campaign. Constantly experimenting with the fabrics to add weight, create softness and adding more embellishments to the fabric finishings, we developed an entirely new contemporary feel, which breathed new life to this historically driven fabric house.